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Founded in 2004, SMU Broadcast & Entertainment (SMUBE) models after top entertainment organisations through our four wings– Artiste Management Team, Campus Radio, Campus TV and Events & Backstage. 


Leave your comfort zone and hone your skills through our expertise in hosting, podcast recording, video production, backstage support, and marketing communications. Learn from industry professionals and put your skills to the test in SMU’s largest events- SMU Patron’s Day, SMU Arts Festival and more!

Have an eye for content creation? Want to experience working with corporate clients? Or simply looking for lifelong friends?


Head over to and join us today!

Date, venue and timing of regular meetings/trainings per week:


Artiste Management Team:

  • Class A: Mondays, 3.30pm – 6.00pm

  • Class B: Mondays, 7.00pm – 9.30pm

Campus Radio:

  • Class A: Mondays, 3.30pm – 6.00pm

  • Class B: Mondays, 7.00pm – 9.30pm

  • Saturdays, 1.00pm – 4.00pm

Campus TV:

  • Saturdays, 9.00am – 12.00pm

Events & Backstage:

  • Class A: Tuesdays, 7.00pm – 10.00pm

  • Class B: Thursdays, 7.00pm – 10.00pm

Marketing and Public Relations:

  • Class A: Tuesdays, 3.30pm – 5.00pm

  • Class B: Tuesdays, 5.30pm – 7.00pm


*Trainings will be held on school grounds, or through virtual conferencing platforms

**Refer to for latest training schedule and updates

“SMUBE is a platform that provides boundless opportunities for members to pursue their artistic interests. The club's strength lies within its people - a like-minded community that is filled with talent, joy and dynamism. I wouldn't imagine my vibrant student life on campus to be the same without BE”

Nigel Fernandez Year 3 (AY2017/18)
Artiste Management Team
Voice Personality Hunt 2017 First Runner-up

“SMUBE allowed me to learn new things and meet strangers who have now become close to my heart. Through the events and numerous opportunities given to me, I am able to grow and learn through real life experiences. I am excited to see where SMUBE continues to take me!”

Clarabelle Tan Hui Yi, Year 1 (AY2019/20)

Marketing and Public Relations

Public Relations Deputy Director


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Q1: What are some of SMUBE’s signature events?

A1:  We have three flagship events - 48 Hour Film Competition, Voice Personality Hunt (VPH) and BE-Xposé. You will also find us supporting numerous school events throughout the year and collaborating with many external partners! 


Q2: What is the CCA commitment like?

A2: Depending on which wing/department you join, there will be training sessions throughout the semester. You will also get to hone the skills you’ve picked up by participating in events and other activities.


Q3: Can I join more than one wing/department?

A3: Yes! Pick one, two, or even three (if you’re up for the challenge) and pursue all your interests with us here at SMUBE.


Q4: I am someone without experience. Is SMUBE the right place for me?

A4: No worries! While experience is always a plus, we have trainings and opportunities for exposure for you! We always ensure that you get the best for being part of the BE family.


Q5: How can I find out more?

A5: Get in touch with us through our Website ( and follow us on Instagram (@smube) and Facebook ( to learn more about us. Join us at BE-Xposé 2021 to gain more insights about being part of the club!

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